Randio has two campaign types. They share strategies, templates and the checkout, and they differ in who sees the offer and how it reaches them. Most stores end up running both, for different people.
Outreach: push an offer to people you know
An Outreach campaign emails a customer group. When the run starts, Randio builds a personal catalog for every reachable member of the group and sends each one an email with a link to their own catalog page. A reminder email can follow later in the run.
What "reachable" means: the customer has email marketing consent, a deliverable address, and is not already holding a live catalog from another campaign. The group editor shows the count as "can be emailed", and the schedule card shows about how many the run will send to.
Emails go out in short windows inside a daily limit that grows as your sending stays clean, so a large group takes days. The campaign page shows sent and waiting.
Outreach is the campaign type you plan: you chose the group, you know the ceiling on how many catalogs it can use, and each email sent counts on the bill. The sizing is in Budgeting a month of Randio.
Storefront: show offers to whoever arrives
A Storefront campaign puts catalogs on the store itself. Nobody is emailed. Visitors see their catalog in the storefront block, on the pages where you placed it, and on the catalog page it links to. Each run has one of two modes:
- Logged In: customers signed in to their account each get a personal catalog, built for them when they first arrive. A visitor who is not signed in sees a login prompt in the block instead of offers.
- Guest: anonymous visitors are served from a shared pool of catalogs built when the run starts. The same visitor keeps the same catalog for the whole run, so the offer does not change between page views.
Storefront catalogs are not counted on the bill. They cost nothing to serve and add to the bill only when a visitor buys. Leaving a storefront campaign running has no standing cost.
What they have in common
Both use the same strategy and template design, the same per-product limit, the same cart embed and checkout discount, and the same end-of-run rule: when the run ends, the catalogs stop discounting and anything in a cart goes back to full price. Both are read in the same Orders and Analytics pages, with the scope switched to the campaign.
One rule joins them. A customer who holds a live catalog from any campaign is not emailed by an Outreach run until it ends, so a signed-in customer with a storefront catalog waits for the next outreach cycle. The schedule card tells you how many are held this way.
Which one, when
| You want to… | Use |
|---|---|
| Reach a specific group of customers with a deadline | Outreach |
| Learn what a group responds to | Outreach, one group at a time |
| Offer something to visitors from ads, search or social | Storefront, Guest mode |
| Give account holders a standing personal offer | Storefront, Logged In mode |
| Run a launch or holiday across everyone | Both, on the same strategy and window |
Start with one Outreach run to a small group, because its results are the easiest to read. Add a Storefront campaign once the strategy has settled, and let it run.
Group order and definitions, which decide who Outreach reaches first, are in Segment before you randomize.
