Randio reaches your customers in two fundamentally different ways, and they map to the two campaign types you choose between when you create a campaign: Outreach and Storefront. One pushes offers out to people you already know; the other surfaces offers reactively to whoever lands on your store. Most stores run both, because they cover different parts of the funnel.
Two campaign types, two purposes
Outreach campaigns target known contacts — people whose email addresses you already have. You select a customer group, activate the campaign, and each person in that group receives a unique personalized catalog via email. These are your re-engagement tool: they bring back past buyers, reward loyal customers, and win back lapsed shoppers. Outreach is a push channel — you decide who gets it and when.
Storefront campaigns work the other way around. Instead of pushing emails, they surface a personalized product block directly on your live store, reacting to whoever shows up. A Storefront campaign runs in one of two modes — and you choose one, not both:
- Logged In Mode — shows a personalized catalog to customers who are signed in to your store. (Note: a customer with an active Outreach campaign sees that catalog instead — Outreach takes priority for the same person.)
- Guest Mode — shows a personalized catalog to anonymous visitors, no account or email required. This is your tool for first-time browsers who haven't committed to your brand yet.
It is one or the other — a single, clear decision, not a setup you have to orchestrate. Pick Guest Mode if your priority is converting new, anonymous traffic into first-time buyers. Pick Logged In Mode if your priority is rewarding the signed-in customers you already have. You can switch a campaign between modes later, but at any given time it is running as one.
Outreach pushes offers out to people you know. Storefront surfaces offers to whoever arrives — and you choose whether that's your guests or your logged-in customers.
How Storefront campaigns work
When a Storefront campaign is active, Randio generates catalogs reactively for visitors using your strategy's product collection and discount range. The products appear in a theme block on your storefront — a responsive grid that blends with your store's design.
Each visitor sees a different selection. If two people are on your store at the same time, they each get their own unique catalog. They can add products straight to their cart from the block with the quick-add button, and the discounted prices carry through to checkout seamlessly. There is no code to enter, no popup to dismiss, and — in Guest Mode — no email gate standing between them and a purchase.
Why Guest Mode wins first-time buyers
A first-time visitor is browsing, not committed. They don't need an email form — they need a reason to buy now. Guest Mode gives them one: a personalized set of products at prices made for them, surfaced the moment they land, with nothing to enter and nothing to sign up for. The friction is gone and the nudge is right there.
That turns a passing browser into a first purchase — and once they buy, you have their email from the order, so they roll naturally into your Outreach audience from there. Guest Mode's job is to reach a part of the funnel you otherwise can't: the anonymous traffic that would have bounced before becoming a customer at all.
Why Logged In Mode deepens loyalty
Logged In Mode works the opposite end. These shoppers already know you and are signed in — so the offer reads as a members-only reward: a personalized catalog that shows up just for them, just because they're logged in. It gives customers a concrete reason to create an account, sign in, and keep coming back.
Where Guest Mode reaches a different segment, Logged In Mode makes your existing funnel bigger — it deepens the value and loyalty of the customers already in it, rewarding the sign-in and nudging repeat purchases. Both modes pair with Outreach; Guest widens the top of the funnel, Logged In strengthens its core.
Covering the full funnel
The most effective setup pairs the two campaign types — one always on, one periodic:
- Storefront campaign (always on): Catches live traffic in whichever mode you chose — new visitors in Guest Mode, or signed-in shoppers in Logged In Mode. Runs continuously on your storefront, backfilling the customers your Outreach isn't reaching.
- Outreach campaign (periodic): Targets specific segments — past buyers, VIPs, lapsed customers — with timed email campaigns. Runs in focused 48-hour windows for urgency.
This way, every visitor to your store encounters a personalized offer regardless of whether they're a first-time browser, a signed-in regular, or a returning customer who opened your latest email.
Practical setup
Start by creating a strategy with a collection of your best-selling or highest-margin products and a discount range that brackets your usual discount — a little below and a little above what your customers already expect. Activate a Storefront campaign using that strategy and pick a mode — Guest to catch anonymous traffic, or Logged In to reward signed-in shoppers. Then watch your storefront: the theme block will begin showing personalized selections to every matching visitor immediately.
For Outreach, build a customer group from your existing buyers and run a separate campaign targeting them — perhaps with a wider discount range or a different product collection.
Don't choose between Outreach and Storefront. Use Storefront to catch live traffic across the funnel, and Outreach to deepen relationships with the people who already bought from you.
Anonymous and signed-in visitors are the majority of your traffic. Storefront campaigns turn that traffic into revenue without adding friction — while Outreach brings the ones you already know back for more.
