When you set up a page template in Randio, you choose between two styles: a squeeze page or an embedded page. Both display the same personalized catalog — the difference is how the page looks and feels to the customer who lands on it.

Squeeze page (default)

The squeeze page is the default template style. It is a standalone landing page — no store header, no footer, no navigation. Just the customer's personalized catalog with product cards and a clear call to action on each item. The entire page is focused on one job: get the customer to add something to their cart.

Best for:

  • Email campaign links where you want zero distractions
  • Ad or social media traffic directed to a single conversion goal
  • Re-engagement campaigns pulling lapsed buyers back
  • Short-duration campaigns where urgency matters

The squeeze page works especially well with reminder emails. When a customer gets a "your deals expire tomorrow" email and clicks through, they land on a page that has nothing to do but shop their catalog. No browsing your store's other pages, no getting lost in navigation — just their deals.

A squeeze page trades store branding for conversion focus. The customer cannot wander — they can only engage with their catalog or leave.

Embedded page

An embedded page shares your store's header and footer. It looks and feels like a regular page on your site — same navigation, same branding, same layout chrome. The personalized catalog lives inside that familiar frame.

Best for:

  • Stores with strong brand identity that want consistency across every page
  • Campaigns where you want customers to browse your store after viewing their catalog
  • Longer-duration campaigns where the catalog page is more of a destination than a landing page
  • Merchants who want the catalog to feel like a native part of their store

The embedded page gives customers room to explore. After viewing their catalog, they can navigate to other collections, read your about page, or check shipping info — all without leaving your store's context. This is a tradeoff: it is less focused than a squeeze page, but it feels more natural and keeps customers inside your store ecosystem.

How to choose

The decision comes down to what you want the customer to do after they see their catalog:

  • Buy now and only now — squeeze page. Remove all exits, maximize urgency.
  • Buy, but also explore the store — embedded page. Let the catalog be a starting point, not the whole experience.

Neither is universally better. A flash sale with deep discounts and a 24-hour window benefits from a squeeze page's tunnel focus. A two-week catalog for loyal customers benefits from an embedded page that lets them shop naturally.

You can have both

Page templates are reusable. Create one of each and assign them to different campaigns based on the campaign's intent. Your aggressive re-engagement campaigns get the squeeze page. Your ongoing loyalty campaigns get the embedded page.

Impact on email links

The page template you choose is what your campaign email links to. When a customer clicks "View your catalog" in the email, they land on whichever template is assigned to that campaign. Keep this in mind when writing your email — if the page is a squeeze page, the email can be more urgent and direct. If it is an embedded page, the email can be softer and more exploratory.

Either way, the catalog content is identical. Same products, same personalized prices, same add-to-cart flow. The template only controls the page frame around them.