How Your Plan's Catalogs & Revenue Cap Work

Randio meters two different things, and which one a campaign uses depends on its type. Outreach campaigns draw from your monthly catalog allowance. Storefront campaigns don't touch catalogs at all — they're throttled by an attributed-revenue cap instead. Two campaign types, two separate meters, no overlap. Once you see why, budgeting gets simple.

Both meters come with the plan — use them

Before the details, the one idea that frames everything else: every plan includes both allowances together. There is no Outreach-only or Storefront-only plan to pick between, and nothing makes you choose. The most value comes from putting both sides to work — run Outreach to your known customers and let a Storefront campaign work your store traffic in the background. Each meter you leave idle is allowance you already paid for and did not use.

That said, stores are not all the same, and it is fine to lean. A brand with a large, engaged email list will naturally draw down catalogs faster; a high-traffic storefront with fewer known customers will lean on the revenue cap. Neither is wrong — set your price to whichever side carries more of your weight, and treat the other as upside rather than waste. The point is simply that both are sitting there for you, so there is no reason to use only half of what you are paying for.

Meter one: catalogs (for Outreach)

An Outreach campaign pre-generates one personalized catalog for each customer it targets. Each of those catalogs counts as one catalog against your monthly allowance. That is the only thing that consumes catalogs — sending the emails, the reminders, processing the orders, none of that costs extra.

Catalogs are counted at the moment you activate an Outreach campaign, not when emails go out or when customers buy. If you activate a campaign for 200 customers, that is 200 catalogs, known upfront. You always see the cost before you launch.

One Outreach catalog per recipient, counted at activation — so you always know an Outreach campaign's cost before you hit the button.

Meter two: attributed revenue (for Storefront)

A Storefront campaign is different. It shows personalized discounts on your storefront — to logged-in customers (Logged In mode) or anonymous visitors (Guest mode) — and it generates catalogs reactively as real traffic arrives. Because that volume is unpredictable, Storefront is not metered by catalog count. Instead, your plan includes an attributed-revenue cap: the amount of Storefront-attributed sales you can drive each cycle. Hit the cap and the block simply stops surfacing new offers until the cycle resets — already-issued catalogs keep working.

Outreach is throttled by catalogs. Storefront is throttled by attributed revenue. The two never draw from each other.

How the allowances are sized

Both allowances are a flat rate against your monthly price — the same per-dollar value at every point on the slider: about 7.5 catalogs / $1 and $10 of attributed-revenue cap / $1. That ratio does not change as you move up; there is no bulk discount and no penalty for being small.

So you can read your allowances straight off your price. A few points on the slider, just to make the ratio concrete:

• $99/mo → about 750 catalogs and a $1,000 attributed-revenue cap.
• $299/mo → about 2,250 catalogs and a $3,000 cap.
• $1,500/mo → about 11,000 catalogs and a $15,000 cap.

Because pricing is a continuous slider rather than fixed tiers, you set your price to the allowances you actually need — there is no "size" you have to fit into. Both reset every billing cycle and do not carry over, so there is no advantage to hoarding. Use what you have each cycle.

What happens at a cap

The two meters behave a little differently when you reach them:

• Catalogs (Outreach): Randio warns you before activating a campaign that would exceed your remaining catalogs, so you can proceed or trim the campaign size first.
• Attributed revenue (Storefront): when you hit the cap, the Storefront block stops surfacing new offers for the rest of the cycle. Catalogs already issued keep serving — a shopper who already has a link can still use it. New generation resumes when the cycle resets.

Outreach also has finer reach controls — per-campaign caps and ordered customer-group enrollment that decide exactly who gets pulled in and when. That's more advanced budgeting territory; the catalog math above is all you need to plan a typical month.

Budgeting math: plan your month

For Outreach, the formula is simple: customers per campaign x campaigns per month = catalogs needed.

Some real examples:

• 200 customers x 3 campaigns = 600 catalogs (within a 750-catalog $99 allowance)
• 250 customers x 3 campaigns = 750 catalogs (exactly a 750-catalog $99 allowance)
• 1,000 customers x 4 campaigns = 4,000 catalogs (covered by a mid plan)

Storefront doesn't use this formula at all — you don't plan it by catalog count. You simply watch your attributed-revenue cap, which only moves when the storefront actually drives sales. If you consistently need more of either allowance, upgrading the slider is the way to add headroom.

Spend catalogs on campaigns that earn

The biggest Outreach budgeting mistake is blasting your entire customer list on your first campaign. That is an expensive experiment. Instead, start with your most engaged customer group — the people most likely to convert — and learn from the results.

A campaign of 100 highly engaged customers that converts at 8% is worth far more than a campaign of 1,000 cold leads that converts at 0.5%. And it costs one-tenth the catalogs.

Catalogs spent on targeted, well-segmented Outreach generate revenue. Catalogs spent on untargeted blasts generate data you could have gotten cheaper.

Practical budgeting strategy

Here is a month-by-month approach that works for most stores:

1. Month 1: Run 2-3 small Outreach campaigns (50-200 customers each) to learn what discount ranges and product strategies convert for your audience.
2. Month 2: Scale the winning approach to larger groups. Cut the approaches that did not convert.
3. Month 3: Establish a regular frequency — maybe one large Outreach campaign and two smaller targeted ones per month — and let a Storefront campaign quietly backfill the customers your Outreach isn't reaching.

By month three, you are spending catalogs on Outreach backed by real performance data, while Storefront runs in the background against its revenue cap. Every allowance goes toward something you know works.

The bottom line

Two meters, no overlap: Outreach draws catalogs (one per recipient, counted at activation, reset monthly); Storefront is throttled by attributed revenue. The key to budgeting Outreach isn't hoarding catalogs — it is spending them on the right customers. Start small with engaged segments, learn what works, then scale. Let Storefront run against its cap in the background. That way every catalog you spend is an investment in a campaign with a track record of generating revenue.